Copywriting is nothing without great Art Direction

There was an Art Director at Y&R called Graeme Norways who would travel up from Cornwall every week to think up brilliant posters. These included the Pirelli "Carl Lewis in high heels" at the bottom of the page & the Hush Puppies dogs series.

By bizarre co-incidence the inspiration for the Hush Puppies work was the Russian-American photographer Elliott Erwitt; the man who overheard Krushchev say to Nixon, "go fuck my grandmother."

http://www.guardian.co.uk/artanddesign/2003/dec/27/photography