Why 57 Rules....???

It's not going to be 57 Rules. It's just I got tired of changing the number of Rules whenever I updated the presentation. And Heinz doesn't have 57 Varieties...

This presentation began in the Fall of 1998 during the first Russian crisis. I had nothing to do so I started putting together all my favourite charts....to collect all the wisdom I have stolen over the years working at Zenith, Y&R, Initiative, MPG & Universal McCann

What I have discovered is that "Nobody Knows Anything..."

And if you don't know who said that...read on