The 5 reasons to say No

When I was a student in the USA & I had a crazy idea people would ask me, "How can I help you?" When I was a media planner in the UK people would say, "Why are you doing that?"

In Russia people respond with; "These are the 5 reasons it won't work."

I will give a copy of the book Googled to whoever supplies me with the best client reason for saying no. I have 5 copies to give away. Rejection letters should be sent to pgarethbrown@gmail.com