Everybody Lies

Monday, March 1, 2010

Where are the Brands...?

Notice anything strange about the Liverpool shirt on the left...? Or the Brawn racing car...? It's a Naomi Klein fantasy world, there are no logos. Which reminds me of the internet. Lots of fame but no fortune. Millions are googling & using Facebook but they are not seeing brands there.

So is the internet the new Television or the new Telegraph/Telephone...? Like Television, the Telephone was a wonderful Scottish invention... but unlike TV it was never a brilliant tool for brand building.

The headline link leads to the Economist's editorial on the importance of brands