Creatures of Habit

We all have our routines. How we get up in the morning, how we get to work/school & which media we enjoy.

I heard a great idea at a media conference, & believe me that is a rare expression..."use different media". I'll repeat for emphasis - use different media. Buy Hello magazine, watch daytime tv, listen to a new radio station & perhaps most importantly use public transport to see the posters as consumers see them.

Yesterday using the Moscow Metro I noticed that the posters on the escalators are parallel (see link in the headline) This makes them difficult to read, even made me a bit travel sick. In London they are smaller & in line with your vision & therefore easier. If someone could persuade the Metro to realign the posters they would be more visible & would help sell more products.

So buy a Metro ticket & take a "Student" tour of Moscow- it's only 26 rubles. And read Hello listening to Jazz FM while you are circling the Circle Line