57 Rules available as a free download

The things I am prepared do to understand new media. I have sacrificed myself at the altar of vanity publishing.

Click the headline for a free download of the new paperback Nobody Knows Anything, the 57 Rules of Media. Or, Stop Spending...Start Thinking.

I got the last piece of advice "Stop Spending, Start Thinking" from President Jean Francois van Boxmeer when he was the head of Zywiec/Heineken in Poland. It was just before he fired Y&R for producing shitty creative work. It wasn't our fault...honest

But he was right though . Our posters were rubbish. He is now the Global Chairman of Heineken Worldwide.