Once in a Blue Moon....

One of our big important clients decided to have an all agency meeting for one of their wonderful brands. They invited people from all the agencies working on the brand.

This included a rum mix of sales, promotions, media & creative. The idea in these meetings is that no question is foolish, no idea is too stupid. This was about to be proved wrong.

There was a gentleman there with a marvellous fruity voice who embodied Churchills maxim that “never has so much speech been filled with so little thought.” I believe he was from sales. He started by proposing that as the moon was yellow & our brand was yellow we should sponsor the moon. I thought this was aiming a bit high. But I listened with interest.

The problem though was his voice. It was so mellifluous (look it up) It was so sonorous (look that up too). Every stupid thing he proposed was amplified & made musically magnificently comic. I started to get that horrible feeling we all know from school & church where we want to laugh but know that we can’t. The knowledge that you shouldn’t laugh only makes you want to laugh even more. This makes you giggly. Which is worse as you look like a naughty schoolboy. I went to make a cup of tea to distract myself.

Next to me however was my trusty Tatar friend Lilia Fakhrutdinova. A serious mathematics graduate from Moscow State University. I knew that her inscrutable appearance would see me through. The only problem was that she was starting to laugh as well. I prayed to all Gods that Mr.Fruity Voice wouldn’t start talking again. My Gods didn’t listen. Maybe they have a sense of humour.

He started again. The voice filled the room. “MayBE our BRAND could SPOnsor the MetRO….and people would no longer say shall I take the MetRO but ShALL We take the BRand”

I lost it. I had to leave the room.

But maybe I am wrong...see link in the headline