Everybody Lies

Wednesday, May 20, 2009

An Advertising Break in the BBC Posts...

Where should ads appear in the break...?

First, Last.....does it matter. As I've said before, nobody knows anything. A few years ago I noticed that Coke put all their ads first or last in break. Masterfoods didn't seem to care where theirs appeared.

Both are large American companies that target teenagers with Sugary products. Even their creative work is similar.

So who is right...? First, Last or in the Middle...? Is it worth paying more?

If you want the answer email me on pgarethbrown@gmail.com

...& there is a great BBC commercial for itself in the title link