Best Job in the World? Best PR Stunt Ever

My holiday is over. But between swimming & sleeping I still had time to think of media.

This event in particular caught my eye. "The Best Job in the World." Looking after Hamilton island in Australia. Especially as when we are away we wonder if there is a better job than advertising/media.

And it struck me how often clients fail to come up with PR ideas as big as this one. The last one I recall that generated as much free PR was "The World Flies For Free" from British Airways. When British Airways gave away all the spare seats on their planes on one day. It cost them nothing...the seats would be empty anyway & gave them millions in free PR

Too often clients have timid promotions that don't grab the imagination. The thousands of hours of free TV that the Hamilton Island "Best Job in the World" got were worth millions. A simple idea exploited to the full.

And another holiday thought...

Why is it that the News always shows the awful consequences of Global Warming; drowning polar bears, hurricane devastation & flooded coastal areas. This is then followed by the weather report which celebrates lovely sunny weather.

Surely if the environment is in danger they should celebrate cool temperate days & warn us of skin cancer when it's hot & sunny. "Scotland will get lots of lovely rain today while England is suffering in the sun." We can all dream