If....

The football season is sadly over. If...only we'd beaten Stoke home & away.

So it's Tennis & Golf instead. And once again the BBC shows how to advertise an event. Get the two favourites to read a Kipling poem obviously. See link in the headline. Particularly love Nadal's accent

We once did 60 second ads for UBS using poems, including If... & Frost's The Road less Traveled. Wonderful how a long slow poem stood out in the clutter of fast commercials. And London Underground used to have Poetry to read on the Tube while you spent the hours rattling from Heathrow to Cockfosters.

So more poetry in Media & less in Schools I say

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