Programmes Don't Matter...

As with Channels so with Programmes. Consumers don't remember which programme they see an advert in. Most don't work in media/marketing & are not bothered to recall where they saw the commercial as they flick around the channels

In fact placing your amazing $10 Million commercial might stand out more in a dull daytime show or an old B&W movie. Pepperami won an award with this strategy in the UK, although the rumour was that the campaign was booked late & it was a happy accident that it ended up in so many inappropriate programmes. In fact a cheap commercial might look a little sad in the middle of a $200 Million Hollywood Blockbuster.

There is only one client that knows which of their ads, on which channel, in which programme & at what time is earning the most money....

Send your answer to pgarethbrown@gmail.com