Everybody Lies

Wednesday, May 13, 2009

Bloody Dubbing...

Was in Warsaw yesterday. Where I can go to the cinema because they don't dub the movies.

I think Moscow is the only capital city in Europe which doesn't show films in the Original Version...maybe Madrid too. The M at the other end of the continent.

Anyone who knows me understands that Cinema is my favourite medium. Big Screen, comfortable chair facing the Advertising, high quality sound system. The perfect place to indoctrinate consumers with our brands

Research consistently shows that cinema beats TV by 500% in advertising recall. It's a double shame that firstly I can rarely go to the Kino in Russia because all the films are dubbed & I can rarely use it professionally as it's overpriced against TV by as much as 3000%

In Poland I have the pleasure of going the movies all the time as they are shown in English with subtitles & I used to put all my clients on the big screen as it was priced in line with TV

There is however one Cinema in Moscow which shows films in the original language - the 35mm. The link is in the headline above. Strangely they show films in English but the website is only in Russian