Waving at Boats & Trains...

On holiday in Bodrum. Raining today... but İ haven't noticed. Taking a boat trip tomorrow which got me thinking. Have you ever noticed that passengers on boats often wave at those on shore & vice versa. It's the same with trains.

But people never wave at cars & rarely at aeroplanes.

Boats & Trains stıll retain the romance of travel whereas cars & planes are more functional. We take boats & trains when we have enough time to think. Tıme to be civil to our fellow passengers. Time to enjoy the journey.

In cars we are reduced to our basest instincts. We disobey rules to beat the traffıc. We rush to get off planes even though it only means we are quicker to the standıng bus before queueıng again at passport control. We then endure stress of the eternal waıt for our luggage to appear on the circular hell of the baggage arrival.

So we wave at boats & trains...and the passengers often wave back. It's a celebration that the romance of travel has not died. But we still mainly use cars & planes for our journeys

Medıa is similar. We love our magazınes & the radio. We feel close to them.

But when we want media which works most efficiently we use the media we like the least. TV & Posters. This is correct. We are spending other people's money & are responsible for return on investment.

We should take more holidays & use the train more. There is no room for romance in business. We should know the price of everything & the value of nothing.