It's here...the Wow Idea...& it's...

...A teaser campaign.

Disappointed aren't you.

So is the consumer every time we do one. Teaser campaigns only work for high interest products like movies. See link in the headline.

They don't work for washing powder. It's just lazy or desperate creative thinking. Clients like them because they confuse their high interest in the product with the consumers potential interest.

Dinosaurs coming back to life is interesting, another blade on a Gillette razor isn't. Gillette...now with 11 blades! It's one louder. Slightly more than the Gillette 10 blade razor for a slightly smoother shave.

But there is something worse than a teaser campaign. And it's coming soon....