Process NOT a Project

3 more rules I have remembered about the communications business.

You should have a 'process not a project". A project is a one off which won't be repeated. It's similar to a great ad but not a brilliant campaign.

But make sure that the process isn't so complex that it kills the passion. 'Proces Kills Passion"

And don't commit the worst offence of 'Paralysis by Analysis'. There is a reason why analysis starts with the word anal. Otherwise your indecision could be final.