Radio Monte Carlo - 102.1 FM

As a media buyer I hate radio. Terrible medium for building brands. But as a consumer I love it.

And I can honestly say that my favourite station is Radio Monte Carlo in Moscow. Because you never know what is going to come next. This morning they played Pink, then Istanbul/Constantinople; some Chris Rea obviously, a dreadful Italian song, some Frog bollocks.... then some 70's disco and finally some Eurotrash rock.

It is the perfect eclectic station. In developed markets they use computers to decide the playlist. And it's the same crap repeated every hour. Even in Moscow Europa+ will play the same 20 songs over & over until the vinyl wears out. But Monte Carlo has the perfect random selection.

You don't appreciate the songs you love unless they are preceded by the songs you hate.