Everybody Lies

Monday, June 11, 2012

Consistent; but never the same

Was watching TV last night.  You should try it... it's still a wonderful form of entertainment.

There was a Ramsay-esque show called the Restaurant Inspector on Channel Five.  It always amazes me that when given free advice by an expert in front of a camera people still object.  But it shouldn't.  Happens to me all the time.

Clients ask for an opinion on which media to use & how.  I tell them to buy lots of cheap TV & then they often object & offer their own opinion.  As if they have spent the last 20 years doing nothing but media planning & buying.   I am not a celebrity chef & I usually don't have a TV crew with me: & as they are a client I sit & listen politely.  Only I don't, that is my problem.

There was the time I broke J&J's TV written about before.

The ejection from Dubai typed up below.

Another time a client complained about 90% of the budget going on TV, to which I replied that I agreed there was a problem, "It should be 100%".  To be fair he corrected his error and was 100% black box within a few weeks.

A client suggested that we advertise the fact that men use baby wipes in the car to clean their hands to which I said "Boys fill condoms with water and throw them off the roof, but we don't advertise this USP"

This bluntness has got me into trouble on more than one occasion.  I was banned from J&J obviously, barred from Polgate Calmolive, removed from Nestle for being "too British" & rejected by LVMH for apparently not being "Luxury". 

In my defense I would say that at least I am consistent, but never the same.  The advice we give clients about maintaining their brand value.