I've met a few amazing marketing directors in my time... the best was probably Steve Watson at Nestle... I think he made 150 ads in 5 years in Russia. He understood the consumer & had great taste in ties...
But I also encountered a lot of idiots
In one Kimberley Clark/Huggies meeting this guy from London said ... 'Men use baby wipes in their cars ... to clean their hands... maybe we should advertise that...?'
I replied "Teenage boys buy condoms... fill them with water... & throw them off the roof ... but I don't think it's a USP durex should waste money on"
