It is better to be roughly right than precisely wrong

Thus spake John 'Milton' Keynes.

The brain is more powerful than any computer. Always remember that it took IBM Millions of dollars to defeat Garry Kasparov at chess. And chess is child's play compared to the variables of media & marketing.

'...all Deep Blue could do was the mathematics. What is could not do was devise it’s own strategies for playing a game of chess’’ (Economist, March 2001)

Research & Computers cannot come up with ideas. And the best ideas are the easy ones.