Six Degrees of Separation

In historical order media developed as follows; Posters (cave paintings) Print (Gutenberg) Cinema (Mr.Kino) Radio (Marconi) TV (Logie Baird) .... & the Internet (Al Gore)

And with each new development business experimented which was the best to sell stuff

Carved in stone in Efes Turkey is the directions to a Bordello. This is the perfect example of the oldest media showing the way to the oldest profession.

Strangely despite the rise of other media posters remain one of the best ways to get fools to part with their money. Marlboro remains one of the strongest brands in the world with a simple smoking horse as it's key image

So media is a simple profession. We only have to decide which of the 6 to choose & use. We are all consumers. The problem is so are our clients. Everyone has an opinion